Dove Intense Repair Shampoo 1 Litre Conditioner 175ml Combo For Dry and Damaged Hair Enriched with Fibre Actives Strengthens Smooth Strong Hair

Dove Intense Repair Shampoo 1 Litre Conditioner 175ml Combo For Dry and Damaged Hair Enriched with Fibre Actives Strengthens Smooth Strong Hair

**About Product:** This combo pack includes a 1 litre bottle of Dove Intense Repair Shampoo and a 175ml bottle of conditioner. The products are specially formulated for dry and damaged hair, enriched with fibre actives to strengthen and nourish hair.


**Key Features:** The shampoo and conditioner combo works to repair and hydrate hair, leaving it feeling smooth and strong. The fibre actives in the formula help to strengthen and protect hair from further damage.


**For Whom:** This product is perfect for those with dry, brittle, or damaged hair who are looking for a deep conditioning solution to improve the health and strength of their hair.


**Pros:** The Dove Intense Repair Shampoo and Conditioner combo leaves hair feeling soft, smooth, and strong. The formula is gentle enough for daily use and helps to repair and nourish damaged hair over time.


**Cons:** Some users may find the formula to be too heavy for their hair type, or notice a buildup of product over time. It may not be suitable for those with fine or oily hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a good combination of shampoo and conditioner for dry and damaged hair, meeting a common need in the market.	Retail360, Business Standard
Brand Strength	20	18	Dove is a well-established brand in India known for quality hair care products.	Brand Equity, AC Nielsen
Category Momentum	20	15	Strong growth in shampoo market due to increasing focus on personal grooming in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market, making it accessible to a wide range of consumers.	The Economic Times, Livemint
Competition	10	9	Faces competition from other established brands offering similar products, but Dove's brand reputation gives it an edge.	Business Today, Hindu Business Line
Use-case Advantage	5	4	Addresses the specific need for strengthening and smoothing dry and damaged hair, providing a clear benefit to consumers.	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	Dove Intense Repair Shampoo & Conditioner Combo is well-positioned in the Indian market with its strong brand, competitive pricing, and targeted features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—