Dove Hairfall Rescue Twin Sachet 12ml 16 Extra Pack of 16

Dove Hairfall Rescue Twin Sachet 12ml 16 Extra Pack of 16

The Dove Hairfall Rescue Twin Sachet is a convenient and effective solution for combating hair fall and promoting healthier hair growth. Each sachet contains 12ml of nourishing formula that strengthens and nourishes the hair from root to tip.

Key Features: - Enriched with Nutrilock Actives that penetrate deep into the hair shaft to repair damage and reduce hair fall - Helps to detangle and smoothen the hair, making it more manageable and less prone to breakage - Leaves hair feeling soft, silky, and visibly healthier after just one use

For whom: This product is suitable for anyone experiencing hair fall or breakage, and is looking for a quick and easy solution to strengthen and nourish their hair.

Pros: - Convenient twin sachet packaging for easy application and storage - Affordable pack of 16 sachets for long-term use - Nourishing formula that visibly improves hair health with regular use

Cons: - May not be suitable for those with specific scalp conditions or allergies to certain ingredients - Results may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product addresses key concern of hair fall	Euromonitor
Brand Strength	20	18	Dove is a trusted brand in the Indian market	Nielsen
Category Momentum	20	15	Strong growth in shampoo market in India	Mintel
Price Positioning	20	10	Competitively priced for the value offered	GfK
Competition	10	8	Facing strong competition from other anti-hair fall shampoos	IRI
Use-case Advantage	5	5	Convenient twin sachet packaging for on-the-go use	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Hairfall Rescue Twin Sachet positioned well in competitive Indian shampoo market.

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