Dove Go Fresh Deodorant Stick for Unisex 40 Milliliters

Dove Go Fresh Deodorant Stick for Unisex 40 Milliliters

Key Features: - Long-lasting freshness - Moisturizing formula - Gentle on skin - Gender-neutral scent
For whom: - Men and women looking for a reliable deodorant that keeps them feeling fresh all day long - People with sensitive skin who need a gentle deodorant option
Pros: - Provides long-lasting odor protection - Leaves skin feeling soft and smooth - Suitable for both men and women - Gender-neutral scent is appealing to all
Cons: - May need to be reapplied throughout the day for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	40ml size suitable for daily use, unisex fragrance	Euromonitor
Brand Strength	20	18	Dove is a trusted brand in the Indian market	Brandwatch
Category Momentum	20	15	Deodorant market growing steadily in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants	AC Nielsen
Competition	10	8	Facing strong competition from local and global brands	GfK
Use-case Advantage	5	5	Long-lasting freshness for both men and women	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Go Fresh Deodorant Stick holds a strong position in the competitive Indian deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—