Dove Exfoliating Bodywash with Triple Hydration Serum 825ml

Dove Exfoliating Bodywash with Triple Hydration Serum 825ml

- The Dove Triple Hydration Serum Exfoliating Bodywash is a nourishing and hydrating body wash that gently exfoliates the skin while providing intense moisture. It contains a blend of moisturizing ingredients and exfoliating beads to leave your skin feeling smooth and hydrated.

- Key features of this body wash include its triple hydration serum formula, which includes glycerin, shea butter, and hyaluronic acid to provide deep moisture to the skin. The exfoliating beads help to remove dead skin cells and reveal a more radiant complexion.

- This body wash is suitable for those with dry or dull skin who are looking for a hydrating and exfoliating product. It is also gentle enough for daily use and can be incorporated into your regular shower routine.

- Pros: The Dove Triple Hydration Serum Exfoliating Bodywash is highly moisturizing and leaves the skin feeling soft and smooth. It has a pleasant scent and lathers well, making it easy to use in the shower. - Cons: Some users may find the exfoliating beads to be too harsh for sensitive skin. It is also a larger size bottle, which may be bulky for those with limited shower space.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative hydration serum and exfoliating properties meet consumer preferences.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Retail360
Competition	10	8	Facing strong competition from other established premium body wash gel brands in India.	Kantar
Use-case Advantage	5	5	Addresses the need for deep hydration and exfoliation in a single product.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Strong brand with innovative features positioned well in growing Indian body wash gel market.

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