Dove Exfoliating Body Polish Scrub with Crushed Lavender Coconut Milk for Dry Skin Gently Exfoliates Removes Dead Skin Naturally Derived Ingredients Sulfate Free Soothing Scent 298 g

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and features position Dove Body Polish Scrub well in the growing Indian premium body scrub market.
Rs.520.00 Rs.799.00
Best price from Amazon.in Amazon.in

Details

Dove Exfoliating Body Polish Scrub with Crushed Lavender Coconut Milk for Dry Skin Gently Exfoliates Removes Dead Skin Naturally Derived Ingredients Sulfate Free Soothing Scent 298 g

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Sulfate-free formula and natural ingredients align with current consumer preferences Euromonitor
Brand Strength 20 18 Dove is a trusted brand with strong presence in Indian market Kantar
Category Momentum 20 15 Growing demand for premium body scrubs in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium body scrubs in India Nielsen
Competition 10 8 Facing competition from other established premium body scrub brands in India IRI
Use-case Advantage 5 5 Effective exfoliation for dry skin with a calming scent GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and features position Dove Body Polish Scrub well in the growing Indian premium body scrub market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Dove Exfoliating Body Polish Scrub with Crushed Lavender Coconut Milk for Dry Skin Gently Exfoliates Removes Dead Skin Naturally Derived Ingredients Sulfate Free Soothing Scent 298 g

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Best price
Rs.520.00 Rs.799.00