Dove Exfoliating Body Polish Scrub for Delicate Sensitive Skin with Oatmeal Calendula Oil Gently Exfoliates and Moisturizes to Reveal Instantly Soft Smooth Healthy Skin Naturally Derived Ingredients Sulfate Free Floral Fragrance 298g

Dove Exfoliating Body Polish Scrub for Delicate Sensitive Skin with Oatmeal Calendula Oil Gently Exfoliates and Moisturizes to Reveal Instantly Soft Smooth Healthy Skin Naturally Derived Ingredients Sulfate Free Floral Fragrance 298g

This Dove Body Polish is specially formulated for delicate skin, providing gentle exfoliation and hydration with natural ingredients like oatmeal and calendula oil. It is sulfate-free, making it suitable for even the most sensitive skin types.

Key features of this body polish include its gentle exfoliating properties that helps to remove dead skin cells, leaving skin feeling smooth and soft. The oatmeal and calendula oil help to soothe and hydrate the skin, leaving a subtle floral fragrance that is refreshing and light.

This product is perfect for those with sensitive skin who want to gently exfoliate without causing irritation. The oatmeal and calendula oil provide nourishment and hydration, making it ideal for those with dry or delicate skin.

Pros:
- Gentle exfoliation
- Sulfate-free
- Natural ingredients
- Hydrating and soothing
Cons:
- May not provide deep exfoliation for those looking for a more intense scrub
- Floral fragrance may not be suitable for those with sensitive noses

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The sulfate-free formula and floral fragrance align well with current consumer preferences in India.	Euromonitor
Brand Strength	20	15	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	10	Body scrubs are a popular and growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from both established and emerging brands in the body scrub segment.	GfK
Use-case Advantage	5	5	Offers gentle exfoliation suitable for delicate skin, meeting a specific consumer need.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dove Delicate Skin Exfoliating Body Polish is well-positioned in the competitive Indian body scrub market.

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