Dove Exfoliate Away Serum Body Wash 4 Refining Serum AHA Micro polishers for silkier skin Paraben SLS free 300 ml

Dove Exfoliate Away Serum Body Wash 4 Refining Serum AHA Micro polishers for silkier skin Paraben SLS free 300 ml

This Dove Exfoliate Away Serum Body Wash is specifically formulated with refining AHA micro polishers to gently exfoliate and cleanse the skin, leaving it feeling smoother and silkier.

Key features of this body wash include its paraben and SLS free formula, making it suitable for those with sensitive skin. The gentle exfoliating beads help to remove dead skin cells, revealing healthier and more radiant skin underneath.

This body wash is ideal for individuals looking to improve the texture and appearance of their skin. It is suitable for all skin types and can be used daily for best results.

Pros of this body wash include its effective exfoliating properties, leaving the skin feeling smoother and refreshed. The gentle formula is also suitable for those with sensitive skin, making it a versatile option for a wide range of consumers.

Cons of this body wash may include the need for regular use to maintain results, as well as the potential for sensitivity to certain ingredients in the formula. It is always recommended to patch test products on a small area of skin before applying more broadly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative AHA micro polishers align well with current skincare trends in India.	Euromonitor
Brand Strength	20	15	Dove's strong brand reputation and trust in the Indian market.	Brandwatch
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar premium body wash gels in India.	Retail360
Competition	10	9	Facing moderate competition from other established premium body wash brands in India.	Kantar
Use-case Advantage	5	2	Offers exfoliation and skin refinement, meeting the needs of Indian consumers seeking multi-functional body wash products.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Dove Exfoliate Away Serum Body Wash is well-positioned in the premium body wash gel segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—