Dove Deeply Nourishing Body Wash With Moisturisers For Softer Smoother Skin 250 ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Dove Deeply Nourishing Body Wash is well-positioned in the Indian body wash gels market.
Rs.139.00 Rs.155.00
Best price from Amazon.in Amazon.in

Details

Dove Deeply Nourishing Body Wash With Moisturisers For Softer Smoother Skin 250 ml

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product offers key moisturizing features highly sought after in Indian market. Euromonitor
Brand Strength 20 15 Dove is a trusted brand in India with strong customer loyalty. Brandwatch
Category Momentum 20 10 Body wash gels trending upwards in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. AC Nielsen
Competition 10 6 Facing moderate competition from other established brands in the segment. GfK
Use-case Advantage 5 5 Addresses the need for softer, smoother skin, a key concern for Indian consumers. Kantar
Final Market Score 100 66/100 (3.30/5) Dove Deeply Nourishing Body Wash is well-positioned in the Indian body wash gels market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Dove Deeply Nourishing Body Wash With Moisturisers For Softer Smoother Skin 250 ml

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Best price
Rs.139.00 Rs.155.00