Dove Advanced Sensitive Care Bodywash with Ceramide Nutrient Cream - 250 ml - Hypoallergenic Formula

Key Features: - Hypoallergenic formula specifically designed for sensitive skin - Enriched with ceramide nutrients to nourish and hydrate the skin - Gently cleanses without stripping the skin of its natural oils - Dermatologist recommended and tested

For whom: - Ideal for individuals with sensitive skin who are looking for a gentle and nourishing bodywash - Suitable for those with skin conditions such as eczema or dermatitis

Pros: - Provides hydration and nourishment for sensitive skin - Gentle formula that does not cause irritation - Leaves skin feeling soft and smooth - Hypoallergenic and dermatologist recommended

Cons: - May be more expensive than regular bodywashes - Scent may not be strong enough for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ceramide Nutrient Cream and Hypoallergenic Formula cater well to sensitive skin needs.	GfK
Brand Strength	20	18	Dove is a well-established brand known for quality and trust in India.	Brandwatch
Category Momentum	20	15	Growing demand for sensitive skin care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other established sensitive skin care brands.	Kantar
Use-case Advantage	5	5	Offers gentle cleansing suitable for daily use on sensitive skin.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Dove Advanced Sensitive Care Bodywash is well-positioned in the growing Indian market for sensitive skin care products.

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