Double Horse Instant Breakfast Mix 500g - Pack of 2

0 reviews

Smart Rank ⓘ 57/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy traditional Kerala breakfast in just one hour with this instant batter pre-mix
Convenient pack of 2 for easy preparation of idli and dosa at home
Saves time with one-hour fermentation process, ready to cook mix
Experience authentic flavors with Double Horse's quality ingredients

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned in the Indian ready-to-cook breakfast market with strong brand and feature fit.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	46
Total / Avg	4.00★	46

Consensus: 4.00★ from 46 total reviews

Rs.170.00 Rs.190.00

Best price from

Amazon.in

Key Features

Category	Food Product
Pack Size	500g x 2
Fermentation Time	One Hour
Preparation	Ready To Cook
Cuisine	Kerala
Pros	Convenient, Time-saving, Authentic Taste
Cons	Limited Versatility, Preference for Traditional Method

Details

This Double Horse One Hour Idli/Dosa Batter Pre-Mix is a convenient and quick solution for making traditional Kerala breakfast dishes at home. Simply add water and let it ferment for one hour before cooking to enjoy fluffy and delicious idlis and crispy dosas.

Key Features:
- Comes in a pack of 2, 500g each, providing enough batter for multiple servings
- One-hour fermentation process saves time compared to traditional overnight fermentation methods
- Ready-to-cook mix for hassle-free preparation and authentic taste
For those who love South Indian cuisine but don't have the time to prepare idli or dosa batter from scratch, this pre-mix is a great option. It is ideal for busy individuals who want a quick and delicious breakfast or snack option without compromising on taste.

Pros:
- Convenient and easy to use
- Saves time with quick fermentation process
- Authentic taste and texture of traditional Kerala breakfast dishes
Cons:
- Limited to idli and dosa preparation, may not be versatile for other dishes
- Some may prefer the traditional method of fermenting batter overnight for a different taste

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	One-hour fermentation fits well with busy urban lifestyles in India.	Livemint, NDTV
Brand Strength	20	10	Established brand in the South Indian breakfast segment.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for convenient ready-to-cook products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the value it offers in the market.	Business Today, Financial Express
Competition	10	6	Facing moderate competition from local and regional ready-to-cook brands.	The Indian Express, Times of India
Use-case Advantage	5	5	Addresses the need for quick and easy traditional breakfast preparation.	India Today, Outlook
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian ready-to-cook breakfast market with strong brand and feature fit.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: One-hour fermentation fits well with busy urban lifestyles in India.

Sources: Livemint, NDTV
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand in the South Indian breakfast segment.

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient ready-to-cook products in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the value it offers in the market.

Sources: Business Today, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from local and regional ready-to-cook brands.

Sources: The Indian Express, Times of India
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and easy traditional breakfast preparation.

Sources: India Today, Outlook

Summary

Well-positioned in the Indian ready-to-cook breakfast market with strong brand and feature fit.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Double Horse One Hour Idli/Dosa Batter Pre-Mix 500g x Pack of 2 \| Traditional Kerala Breakfast\| Instant Breakfast Mix \| One Hour Fermentation\|Ready To Cook Mix Estimated Delivery: 2-3 days In Stock	Rs.170.00 Rs.190.00 COD	GO TO STORE GO TO STORE
Double Horse One Hour Idli/Dosa Batter Pre-Mix 500g x Pack of 2 \| Traditional Kerala Breakfast\| Instant Breakfast Mix \| One Hour Fermentation\|Ready To Cook Mix Estimated Delivery: 2-3 days In Stock COD