Double Horse Red Rice 5Kg

0 reviews
Double Horse Red Rice 5Kg
Smart Rank ⓘ 66/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the nutritious Double Horse Bran Retained Vadi Matta Red Rice from Kerala
  • Premium quality parboiled rice perfect for traditional Kerala dishes
  • 5kg pack offers great value for money for your daily cooking needs
  • Export quality rice that ensures freshness and authenticity

Market-Based Score (India)

66/100 (3.30/5)
Decent
High-quality traditional rice with good market potential in the premium segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 209
Total / Avg 4.20★ 209
Consensus: 4.20★ from 209 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High nutritional value and health benefits.
  • Authentic Kerala taste and quality.
  • Good packaging and easy to store.

⚠️ What to Watch

  • Higher price compared to regular rice.
  • Some users reported longer cooking time.
  • Limited availability in certain regions.
Rs.596.00 Rs.596.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 5Kg
Type Parboiled Rice
Origin Kerala
Nutritional Value High due to bran retention
Cooking Easy to digest and quick to cook
Flavor Authentic Kerala
Quality Export Quality
Details
About Product:

Double Horse Nutritious Bran Retained Vadi Matta Red Rice is a premium quality parboiled rice sourced from Kerala, known for its traditional methods of rice cultivation. It comes in a pack of 5kg, perfect for families looking for a nutritious and wholesome rice variety.

Key Features:

- Bran retained for added nutrition - Matta rice is parboiled for easy cooking and digestion - Export quality rice with authentic Kerala flavor - Rich in fiber, vitamins, and minerals

For Whom:

This rice is ideal for health-conscious individuals looking for a nutritious rice option that retains the natural goodness of bran. It is also suitable for those who enjoy traditional Kerala cuisine and flavors in their meals.

Pros:

- High in nutritional value due to bran retention - Easy to digest and quick to cook - Authentic Kerala taste and quality - Suitable for a variety of dishes

Cons:

- Slightly higher price compared to regular rice varieties - May have a stronger flavor compared to polished white rice for some individuals

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Parboiled and nutritious rice aligns with health-conscious consumer trends. Livemint, India Today
Brand Strength 20 10 Established brand known for quality and traditional products. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for traditional Indian rice varieties in the market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium rice products. Business Line, Outlook
Competition 10 6 Facing competition from other premium rice brands in the market. Financial Express, CNBC TV18
Use-case Advantage 5 5 Versatile rice suitable for various Indian dishes and cuisines. The Times of India
Final Market Score 100 66/100 (3.30/5) High-quality traditional rice with good market potential in the premium segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Parboiled and nutritious rice aligns with health-conscious consumer trends.
    Sources: Livemint, India Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand known for quality and traditional products.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional Indian rice varieties in the market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium rice products.
    Sources: Business Line, Outlook
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium rice brands in the market.
    Sources: Financial Express, CNBC TV18
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile rice suitable for various Indian dishes and cuisines.
    Sources: The Times of India
Summary
High-quality traditional rice with good market potential in the premium segment.

Price Comparison

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Amazon.in More Detail

Rs.596.00 Rs.596.00

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Double Horse Nutritious Bran Retained Vadi Matta Red Rice 5Kg | Parboiled |Kerala Traditional | Export Quality

Estimated Delivery: 2-3 days
In Stock COD

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Rs.596.00 Rs.596.00