Dot Key Watermelon 10% Glycolic Serum with Kojic Acid - Targets Pigmentation, Dark Spots, Dullness, Uneven Texture, and Excess Sebum - For Oily to Normal Skin - 30ml

About Product: Dot Key Watermelon 10 Glycolic Serum is a powerful serum designed to target pigmentation, dark spots, dullness, uneven texture, and sebum excess oil on the face. With a blend of glycolic acid and kojic acid, this serum effectively brightens and smoothens the skin for a glowing complexion.

Key Features: - Contains 10% glycolic acid and kojic acid - Targets pigmentation, dark spots, dullness, uneven texture, and sebum excess oil - Suitable for oily and normal skin types - Comes in a 30ml bottle for easy application

For whom: This serum is ideal for those looking to address pigmentation, dark spots, and uneven texture on their face. It is suitable for individuals with oily or normal skin types who want to achieve a brighter and smoother complexion.

Pros: - Effective in targeting pigmentation and dark spots - Helps to improve overall skin texture and brightness - Suitable for oily and normal skin types - Easy application with the convenient 30ml bottle

Cons: - May cause irritation for those with sensitive skin - Requires consistent use to see results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a targeted solution for common skin issues in Indian consumers.	Vogue India
Brand Strength	20	18	Established brand with positive reputation in skincare industry.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other glycolic acid serums in the market.	Cosmopolitan India
Use-case Advantage	5	5	Addresses specific concerns of oily to normal skin types prevalent in India.	Elle India
Final Market Score	100	76/100 (3.80/5)	Competitively positioned glycolic serum with strong brand backing.

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