DOT KEY Triple Vitamin C Brightening Foaming Face Wash for Dull, Pigmented Skin - Blood Orange Papaya, Sulphate Free - 80mL Travel Edition for All Skin Types (Women & Men)

About Product: DOT KEY Vitamin C Super Bright Foaming Face Wash is specially formulated for dull and pigmented skin. Packed with triple Vitamin C, blood orange, and papaya extracts, this face wash helps to brighten and even out skin tone. It is sulphate-free and suitable for all skin types. This travel-friendly edition comes in a convenient 80ml size.
Key Features: - Triple Vitamin C for brightening effects - Blood orange and papaya extracts for a glowing complexion - Sulphate-free formula gentle on skin - Suitable for all skin types - Travel-friendly 80ml size for on-the-go convenience
For whom: DOT KEY Vitamin C Super Bright Foaming Face Wash is perfect for both women and men with dull and pigmented skin. It is suitable for all skin types, making it a versatile option for anyone looking to improve their skin's radiance.
Pros: - Brightens and evens out skin tone - Contains skin-loving ingredients like Vitamin C, blood orange, and papaya - Suitable for all skin types - Travel-friendly size for convenience Cons: - May not be suitable for those with sensitive skin - For some, the scent of blood orange and papaya may be overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Triple Vitamin C formula aligns with current consumer preferences for skincare ingredients	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in skincare sector	Brandwatch
Category Momentum	20	15	Growing demand for brightening face washes in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the premium segment, offering value for money	Kantar
Competition	10	0	Highly saturated market with numerous similar brightening face wash products	Nielsen
Use-case Advantage	5	3	Convenient travel-sized packaging appeals to on-the-go consumers	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned brightening face wash with strong brand backing in a competitive market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—