Pomegranate Retinol Caffeine Eye Cream - Smooth Fine Lines, Reduce Dark Circles, Lock in Moisture, Improve Elasticity & Firmness - 20ml

Key Features: - Contains potent ingredients like pomegranate, retinol, and caffeine - Smoothens fine lines and wrinkles - Fades dark circles - Locks in moisture to prevent dryness - Improves skin elasticity and firmness - Comes in a convenient 20ml size

For whom: This eye cream is ideal for anyone looking to target signs of aging around the eyes, such as fine lines, wrinkles, and dark circles. It is suitable for all skin types.

Pros: - Contains powerful ingredients known for their anti-aging properties - Lightweight formula that absorbs quickly into the skin - Provides hydration and nourishment to the delicate eye area - Helps improve overall skin texture and tone

Cons: - May not be suitable for those with sensitive skin, as retinol can be irritating to some individuals - Results may vary and can take time to see visible improvements - Some users may find the price point to be on the higher end

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like retinol and caffeine popular in Indian market.	Vogue
Brand Strength	20	15	Well-known brand with positive reputation in India.	Brand Equity
Category Momentum	20	10	Growing demand for eye creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing moderate competition from established and new brands in India.	BeautyToday
Use-case Advantage	5	5	Addresses common concerns like dark circles and fine lines in India.	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively positioned eye cream with strong brand presence in growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—