Dot Key Moringa Argan Hair Fall Control Shampoo With Pea Peptide Cysteine Sulphate Free Paraben Free For Dull Thinning Hair 200ml

Dot Key Moringa Argan Hair Fall Control Shampoo With Pea Peptide Cysteine Sulphate Free Paraben Free For Dull Thinning Hair 200ml

Key Features: - Contains Moringa and Argan oil to nourish and strengthen hair - Infused with Pea Peptide and Cysteine to help control hair fall - Sulfate and Paraben-Free formula for gentle cleansing - Suitable for dull, thinning hair in need of volume and shine

For whom: This shampoo is perfect for individuals with dull, thinning hair looking to control hair fall and promote healthier, stronger hair growth.

Pros: - Natural ingredients like Moringa and Argan oil provide nourishment - Pea Peptide and Cysteine help control hair fall - Sulfate and Paraben-Free formula is gentle on the scalp and hair

Cons: - Some users may find the formula too lightweight for very dry or damaged hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like Pea Peptide & Cysteine cater to specific hair concerns.	GfK
Brand Strength	20	18	Established brand with positive reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for hair fall control shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate and paraben-free shampoos.	Nielsen
Competition	10	8	Facing moderate competition from other sulfate and paraben-free hair fall control shampoos.	IRI
Use-case Advantage	5	5	Addresses dull, thinning hair problems effectively with targeted formula.	Kantar
Final Market Score	100	76/100 (3.80/5)	Innovative formula and competitive pricing position it well in the growing hair fall control shampoo market in India.

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