Dot & Key Blueberry Hydrate Barrier Repair Sunscreen SPF 50 PA+++ for Dry, Sensitive Skin - Non-Greasy Finish, No White Cast - UV & Blue Light Protection - Broad Spectrum - 50g

- Dot Key Blueberry Hydrate Barrier Repair Sunscreen SPF 50 PA is a specially formulated sunscreen for dry and sensitive skin. It provides broad spectrum protection against UV rays and blue light, while also hydrating and repairing the skin's barrier.

- Key features of this sunscreen include its non-greasy finish, no white cast formula, and blueberry extract for added antioxidant benefits. It is suitable for both women and men, and comes in a convenient 50g size.

- This sunscreen is ideal for individuals with dry and sensitive skin who are looking for a high level of sun protection without the heaviness or white residue that often comes with other sunscreens.

- Pros: Hydrating and repairing formula, broad spectrum protection, non-greasy finish, suitable for sensitive skin. Cons: May be on the pricier side compared to other sunscreens.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High SPF, PA+++, and blue light protection cater to specific needs of dry, sensitive skin.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium sunscreens in the market.	Beauty Bulletin
Competition	10	8	Facing competition from established and emerging brands in the premium skincare segment.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for non-greasy, no white cast sunscreen for sensitive skin.	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sunscreen for dry, sensitive skin in a competitive market.

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