Dot Key 2 Salicylic Acid Cica Centella Anti-Acne Serum with Zinc - Serum for Oily, Acne-Prone, and Sensitive Skin, 20ml - Oil-Free and Non-Comedogenic

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Smart Rank ⓘ 43/100
Based on Market Score (71/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

71/100 (3.55/5)
Good value
Well-positioned anti-acne serum with strong brand backing for the Indian market.
Rs.339.00 Rs.399.00
Best price from Amazon.in Amazon.in

Details

About Product: Dot Key 2 Salicylic Acid Cica Centella Anti Acne Serum is a targeted treatment serum designed to combat acne and dark spots. With the key ingredient of salicylic acid, this serum helps to unclog pores, reduce inflammation, and promote skin renewal for a clear complexion.

Key Features: - Contains 2% salicylic acid for acne-fighting power - Enriched with soothing centella and zinc for calming irritated skin - Oil-free and non-comedogenic formula suitable for oily, acne-prone, and sensitive skin types - Helps to fade dark spots and acne scars for a more even skin tone - Compact 20 ml size is perfect for on-the-go treatment

For whom: This serum is ideal for individuals with oily, acne-prone, or sensitive skin looking to target breakouts and dark spots. It is also suitable for those looking to prevent future breakouts and maintain a clear complexion.

Pros: - Effective formula with 2% salicylic acid for fighting acne - Gentle and soothing ingredients like centella and zinc - Oil-free and non-comedogenic, won't clog pores - Compact size for convenient use on the go

Cons: - May cause dryness or irritation for some individuals, especially those with sensitive skin - Results may vary, with some users experiencing faster or slower improvement in acne and dark spots.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored formulation for oily, acne-prone, and sensitive skin needs. Vogue
Brand Strength 20 18 Established brand with a loyal customer base in India. Brand Equity
Category Momentum 20 15 Growing demand for anti-acne skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar serums in the Indian market. Retail Today
Competition 10 5 Facing moderate competition from established and emerging anti-acne serum brands in India. Beauty Insider
Use-case Advantage 5 3 Addresses multiple skin concerns in one product, appealing to Indian consumers. Elle
Final Market Score 100 71/100 (3.55/5) Well-positioned anti-acne serum with strong brand backing for the Indian market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Dot Key 2 Salicylic Acid Cica Centella Anti Acne Serum with Zinc Salicylic Acid for Acne and Dark Spots Serum for Oily Acne Prone Skin Sensitive Skin Oil Free Non Comedogenic 20 ml

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Rs.339.00 Rs.399.00