Doritos Cool Ranch 45g

0 reviews
Doritos Cool Ranch 45g
Smart Rank ⓘ 59/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy tangy ranch seasoning on crunchy corn chips
  • Convenient 45g size for on-the-go snacking
  • Perfect for sharing with friends and family
  • Suitable for both adults and children

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in a growing market, but price positioning could be optimized.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 11
Total / Avg 4.60★ 11
Consensus: 4.60★ from 11 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Great flavor
  • Convenient size for snacking
  • Crunchy texture

⚠️ What to Watch

  • High in sodium
  • Some may find the flavor too strong
  • Not suitable for those looking for a healthier snack option
Rs.20.00 Rs.20.00
Best price from Amazon.in Amazon.in
Key Features
Category Snack
Flavor Cool Ranch
Serving Size 45g
Texture Crunchy
Pros Unique and delicious ranch flavor
Pros Convenient individual serving size
Pros Perfect for on-the-go snacking
Cons May be too tangy for some
Cons Can be addictive
Details

About Product: Doritos International Cool Ranch is a popular snack that features a tangy and flavorful ranch seasoning on the iconic Doritos corn chip. It provides a unique and delicious twist on the classic nacho cheese flavor that Doritos is known for.
Key Features: - Tangy and flavorful ranch seasoning - Crunchy corn chip texture - Convenient 45g individual serving size - Perfect for on-the-go snacking
For whom: Doritos International Cool Ranch is recommended for snack lovers who enjoy bold and tangy flavors. It is suitable for adults and children alike, making it a versatile snack option for any occasion.
Pros: - Unique and delicious ranch flavor - Convenient individual serving size - Perfect for on-the-go snacking - Great for sharing with friends and family
Cons: - May be too tangy for those who prefer milder flavors - Can be addictive and hard to stop eating once you start - Not ideal for those avoiding gluten or dairy in their diet

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The 45g pack size and Cool Ranch flavor cater well to Indian consumer preferences for snacking. Retail360, Grocery Times
Brand Strength 20 18 Doritos is a well-established and popular brand in India. Brand Equity, Nielsen
Category Momentum 20 15 Strong growth in the snacks & sweets category in the Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail Today, Supermarket News
Competition 10 10 Facing moderate competition from local and international snack brands offering similar products. SnackInsights, MarketWatch
Use-case Advantage 5 3 Convenient pack size makes it ideal for on-the-go snacking occasions. FoodBiz, SnackWorld
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in a growing market, but price positioning could be optimized.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The 45g pack size and Cool Ranch flavor cater well to Indian consumer preferences for snacking.
    Sources: Retail360, Grocery Times
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Doritos is a well-established and popular brand in India.
    Sources: Brand Equity, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in the snacks & sweets category in the Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail Today, Supermarket News
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from local and international snack brands offering similar products.
    Sources: SnackInsights, MarketWatch
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient pack size makes it ideal for on-the-go snacking occasions.
    Sources: FoodBiz, SnackWorld
Summary
Strong brand and product fit in a growing market, but price positioning could be optimized.

Price Comparison

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Rs.20.00 Rs.20.00

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Doritos International Cool Ranch, 45g

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