Domex Sparkling Fresh Toilet Cleaner 1L - Neutralizes Odors for Up to 3 Days

DOMEX SPARKLING FRESH TOILET CLEANER is a powerful cleaning solution designed to keep your toilet sparkling clean and fresh. Its advanced formula not only cleans effectively but also fights odours for up to 3 days.

Key Features:
- Powerful cleaning formula
- Fights odours for up to 3 days
- Sparkling fresh fragrance
- Easy to use
For whom:
Domex Sparkling Fresh Toilet Cleaner is ideal for households looking for a reliable and effective solution to keep their toilets clean and fresh for longer periods of time.

Pros:
- Long-lasting odour fighting formula
- Leaves a fresh fragrance
- Easy to apply and use
Cons:
- Some users may find the scent too strong
- May require multiple applications for heavily soiled toilets

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting odor neutralization aligns with consumer demand for freshness	Hindu Business Line, Financial Express
Brand Strength	20	10	Domex is a well-known brand with a reputation for quality	Economic Times, Livemint
Category Momentum	20	15	Toilet cleaner category growing due to increased focus on hygiene	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established toilet cleaner brands in the market	Moneycontrol, The Print
Use-case Advantage	5	5	Effective in neutralizing odors for up to 3 days, providing convenience	Business Insider
Final Market Score	100	66/100 (3.30/5)	Domex Sparkling Fresh Toilet Cleaner 1L is well-positioned in the growing toilet cleaner category with its effective odor neutralization and competitive pricing.

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