DOLTAS Posture Corrector - Back Support Belt

The DOLTAS X Cross Posture Corrector Belt is designed to help improve posture by supporting the shoulders and back. It is perfect for those who spend long hours sitting at a desk or have poor posture habits.
Key features of the DOLTAS X Cross Posture Corrector Belt include adjustable straps for a comfortable fit, breathable material to prevent overheating, and a sleek design that can be worn under clothing.
This posture corrector belt is suitable for both men and women of all ages who want to improve their posture and alleviate back and shoulder pain. It is universal size and can be easily adjusted to fit different body shapes.
Pros: - Helps improve posture and alleviate back pain - Comfortable to wear for long periods of time - Adjustable straps for a custom fit Cons: - May take some time to get used to wearing - May not provide enough support for severe posture issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Universal size fits wide range of users, key features aligned with market preferences	Consumer Reports
Brand Strength	20	10	Established brand with positive consumer reviews	Amazon, Flipkart
Category Momentum	20	15	Growing demand for posture correction products in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	PriceBaba
Competition	10	6	Moderate competition with room for growth in the segment	Euromonitor
Use-case Advantage	5	5	Addresses common posture issues faced by Indian consumers	Healthline
Final Market Score	100	66/100 (3.30/5)	Strong market fit with competitive pricing and feature alignment

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—