PETTERATI Dog Shampoo 400 Milliliter Sulphate & Paraben Free - Oatmeal, Manuka Honey & Green Apple - for Golden Retrievers, Labradors, Shih Tzu, German Shepherds

PETTERATI Dog Shampoo is a premium quality shampoo specifically formulated for dogs. It is free from sulphates and parabens, making it gentle on your pet's skin and coat.

Key Features:
- Enriched with oatmeal, manuka honey, and green apple
- Helps to soothe and moisturize the skin
- Leaves the coat soft, shiny, and smelling fresh
- Suitable for dogs with sensitive skin
For whom:
This shampoo is ideal for owners of dogs such as Golden Retrievers, Labradors, Shih Tzu, German Shepherds, and other breeds with sensitive skin.

Pros:
- Gentle formula that won't irritate the skin
- Pleasant scent that lasts for days
- Helps to detangle and condition the coat
- Easy to lather and rinse off
Cons:
- Some may find the bottle size too small for larger dogs
- May not be suitable for dogs with extremely dry or flaky skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored ingredients for popular dog breeds in India, meeting specific grooming needs.	DogWorld
Brand Strength	20	18	Established brand with positive reputation among dog owners in India.	Pet Gazette
Category Momentum	20	15	Growing demand for premium dog grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium dog shampoos in the Indian market.	PetToday
Competition	10	8	Facing moderate competition from established and new entrants in the Indian dog grooming market.	PetInsights
Use-case Advantage	5	5	Addresses common skin and fur issues faced by popular dog breeds in India.	DogCare
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium dog shampoo catering to specific breed needs in a competitive Indian market.

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