Pedigree Biscrok Biscuits (Above 4 Months) Dog Treats, Chicken with Milk Flavour, 900 g, Source of Calcium, Goodness of 15% Protein

Pedigree Biscrok Biscuits are specially designed for dogs above 4 months old. These delicious biscuits are made with chicken and milk flavor, making them not only tasty but also nutritious for your furry friend.

Key Features: - Source of calcium to support healthy bones and teeth - Contains 15% protein for muscle growth and strength - Crunchy texture helps promote good dental health - Ideal for rewarding good behavior or as a snack between meals

For whom: Pedigree Biscrok Biscuits are suitable for dog owners who want to treat their pets to a tasty and wholesome snack that also provides essential nutrients for their overall well-being.

Pros: - Dogs love the delicious chicken and milk flavor - Helps support healthy bones, teeth, and muscles - Crunchy texture helps remove tartar and plaque from teeth - Perfect for training or as a small treat during the day

Cons: - Some dogs may have allergies to chicken or milk - Owners should monitor their dog's intake to prevent overfeeding and potential weight gain

Overall, Pedigree Biscrok Biscuits are a great option for dog owners looking to reward their pets with a tasty and nutritious treat that will keep them happy and healthy.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Chicken with milk flavor and calcium content align with market preferences.	PetGuru
Brand Strength	20	18	Pedigree is a trusted brand in the Indian pet care market.	Mintel
Category Momentum	20	15	Growing demand for dog essentials in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar dog treats in the market.	PetWorld
Competition	10	8	Facing moderate competition from other established dog treat brands.	PetInsights
Use-case Advantage	5	5	Tailored for dogs above 4 months, meeting specific age-related needs.	DogCareToday
Final Market Score	100	76/100 (3.80/5)	Pedigree Biscrok Biscuits is well-positioned in the growing Indian dog essentials market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—