Lozalo Fruit Pet Shampoo 200 ml, Strawberry, Controls Bad Odour & Keep Pets Calm pH Balanced, Paraben Free Conditioning Shampoo for Dogs & Cats of All Breeds, Brightening with Shikakai Extract

Key Features: - Lozalo Fruit Pet Shampoo is a 200 ml bottle with a refreshing strawberry scent that helps control bad odors on pets. - It is pH balanced and paraben-free, making it safe for regular use on dogs and cats of all breeds. - The shampoo contains Shikakai extract, known for its brightening properties that leave your pet's coat shiny and smooth.

For whom: - This pet shampoo is ideal for pet owners looking to keep their furry friends clean, fresh, and calm. - It is suitable for all breeds of dogs and cats, making it a versatile option for households with multiple pets.

Pros: - Controls bad odors and leaves a pleasant strawberry scent on pets. - pH balanced and paraben-free formula is safe for regular use. - Shikakai extract brightens and smoothens the pet's coat, leaving it shiny and soft.

Cons: - Some users may find the scent too strong. - The packaging size of 200 ml may not be enough for households with multiple pets or larger breeds.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers pH balanced formula and natural extracts, meeting consumer preferences	PetCareIndia, DogWorld
Brand Strength	20	18	Established brand with positive reputation among pet owners	PetLoversIndia, DogCareMag
Category Momentum	20	15	Growing demand for premium pet grooming products in Indian market	Mint, PetGroomingToday
Price Positioning	20	10	Competitively priced compared to similar premium pet shampoos in the market	PetRetailer, DogSuppliesToday
Competition	10	10	Facing moderate competition from other established pet grooming brands	PetBusinessReview, DogGroomingInsider
Use-case Advantage	5	3	Addresses common pet owner concerns of bad odour and pet anxiety	PetCareForum
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium pet shampoo in a growing Indian market segment.

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