LICKICIOUS Multivitamin Syrup for Dogs & Cats 200ml | 36 Active Ingredients for Improved Energy, Boost Immunity | Vitamins & Minerals for Enhanced Growth | Chicken Flavour Supplement/Tonic for Pets

Key Features: - Contains 36 active ingredients for improved energy and boosted immunity - Chicken flavour makes it easier to administer to pets - Provides vitamins and minerals for enhanced growth and overall health
For whom: - This multivitamin syrup is suitable for both dogs and cats of all ages - Recommended for pet owners looking to improve their pets' energy levels and immune systems
Pros: - Easy to administer with the chicken flavour - Contains a wide range of vitamins and minerals for overall health - Suitable for both dogs and cats
Cons: - Some pets may be picky and not like the taste of the syrup - May need to be given consistently for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in essential vitamins and minerals for pet growth	VetStreet, PetMD
Brand Strength	20	18	Established brand with positive customer reviews	Amazon, PetSmart
Category Momentum	20	15	Growing demand for pet health products in India	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products	Chewy, Petco
Competition	10	8	Facing moderate competition from other multivitamin brands	PetProductNews, PetBusiness
Use-case Advantage	5	5	Unique chicken flavor enhances pet acceptance	PetGuide
Final Market Score	100	76/100 (3.80/5)	Strong product with good market fit and competitive pricing in growing pet health segment.

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