Foodie Puppies Dog Perfume Spray English Lavender - 200ml | Extract of Lavender and Aloe-vera | Daily use, Safe Deodorizer, Coat Perfume, Body Bad Odor - Safe & Effective Pet-Friendly Formula for Dogs

Key Features: - Contains extract of Lavender and Aloe-vera for a fresh scent - Safe for daily use as a deodorizer for your dog's coat - Helps eliminate body odors without being harsh on your pet's skin - Pet-friendly formula that is safe and effective

For whom: This dog perfume spray is perfect for pet owners who want to keep their furry friends smelling fresh and clean. It is suitable for dogs of all sizes and breeds.

Pros: - Pleasant English Lavender scent - Made with natural ingredients like Lavender and Aloe-vera - Safe for regular use without causing irritation to your pet's skin - Helps eliminate odors without being overpowering

Cons: - Some dogs may be sensitive to the fragrance - May need to be reapplied throughout the day for lasting freshness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of lavender and aloe-vera, meeting consumer preferences for natural ingredients	PetWorld
Brand Strength	20	15	Established brand with positive reputation in pet care industry	PetGazette
Category Momentum	20	10	Growing demand for premium dog grooming products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar dog perfume sprays in the market	PetCareIndia
Competition	10	6	Facing moderate competition from established and new entrants in the dog grooming segment	PetReview
Use-case Advantage	5	5	Addresses the need for a safe and effective deodorizer for daily use on dogs	DogLoversMag
Final Market Score	100	66/100 (3.30/5)	Well-positioned dog perfume spray in a growing Indian market segment.

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