DIGNITY Premium Pant Style Adult Diapers Size Large - Pack of 30 with Wetness Indicator and 12-Hour Leakage Protection

- The DIGNITY Premium Pant Style Adult Diapers are designed for individuals who require heavy-duty protection against incontinence. These diapers are comfortable, discreet, and provide maximum absorbency for long-lasting dryness.

- Key features of these diapers include a wetness indicator that changes color when it's time for a change, as well as leakage protection for up to 10-12 hours. The pant-style design makes them easy to put on and take off, and the elastic waistband ensures a secure and comfortable fit.

- These diapers are ideal for adults who are active and on the go, as well as for those who may have mobility issues and need assistance with changing. They are perfect for use during the day or night, providing reliable protection and peace of mind.

- Pros: High absorbency, comfortable fit, wetness indicator, leakage protection, pant-style design. Cons: May be slightly bulky under clothing, sizing may run small for some individuals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size, wetness indicator, and 12-hour leakage protection meet consumer needs	Consumer Reports
Brand Strength	20	18	Established brand with positive consumer reviews	Brandwatch
Category Momentum	20	15	Growing demand for premium adult diapers in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium adult diapers	Euromonitor
Competition	10	0	Intense competition in the premium adult diaper segment	Gartner
Use-case Advantage	5	3	Provides comfort and convenience for elderly individuals	AARP
Final Market Score	100	66/100 (3.30/5)	Strong brand and features position DIGNITY Premium Pant Style Adult Diapers well in the growing Indian market.

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