Zoff Soya Chunks 1Kg

Zoff Soya Chunks 1Kg are high-quality soya protein chunks that are perfect for both vegetarians and non-vegetarians looking to add more protein to their diet.

Key Features:
- Made from 100% natural soya beans
- Rich in protein and essential amino acids
- Easy to cook and incorporate into various dishes

For whom:
- Vegetarians looking for a meat alternative
- Athletes and fitness enthusiasts looking to increase their protein intake
- Individuals looking to add more nutritious options to their diet

Pros:
- Versatile and can be used in a variety of dishes
- High protein content helps with muscle building and repair
- Easy to store and have a long shelf life

Cons:
- Some people may not enjoy the texture of soya chunks
- May require soaking or marinating before cooking for best results
- Not suitable for those with soy allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soya chunks offer high protein content suitable for vegetarian diets	FSSAI
Brand Strength	20	18	Established brand with a reputation for quality and reliability	Brand Equity
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	8	Facing moderate competition from other established soya chunk brands	Grocery Times
Use-case Advantage	5	5	Versatile product suitable for various recipes and meal plans	FoodNavigator
Final Market Score	100	76/100 (3.80/5)	Zoff Soya Chunks 1Kg positioned well in the growing Indian plant-based protein market.

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