Yogabar Variety Pack 10 grams Protein Bars Pack of 18 Protein Blend Premium Whey

Key Features: - Contains 10 grams of protein per bar - Made with a premium whey protein blend - Variety pack includes 18 bars in different flavors - Suitable for on-the-go snacking or post-workout recovery

For whom: - Fitness enthusiasts looking for a convenient source of protein - Busy individuals who need a quick and nutritious snack option - Anyone looking to increase their protein intake in a delicious way

Pros: - High protein content helps with muscle recovery and growth - Variety pack offers different flavors to suit different preferences - Made with premium ingredients for quality and taste satisfaction

Cons: - May contain allergens such as nuts, soy, or dairy for those with dietary restrictions - Some flavors may be more popular than others, leading to preferences among consumers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and premium whey blend align with market trends.	Frost & Sullivan
Brand Strength	20	10	Established reputation in the health snack segment.	Euromonitor
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar protein bars in the market.	Gartner
Competition	10	6	Facing competition from both local and international protein bar brands.	Forbes
Use-case Advantage	5	5	Convenient and nutritious snack option for fitness enthusiasts.	Statista
Final Market Score	100	66/100 (3.30/5)	Yogabar Variety Pack 10 grams Protein Bars positioned well in the growing Indian diet & nutrition market.

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