WOW Skin Science Moisturising Soaps with Ceramide Vitamin C Green Tea Aqua Long Lasting Moisturisation No Paraben Soaps Pack of 4 400g

The WOW Skin Science Moisturising Soaps are formulated with ceramide, vitamin C, green tea, and aqua for long-lasting moisturization. These soaps do not contain any parabens, making them suitable for those with sensitive skin.
Key features of these soaps include their ability to deeply hydrate the skin, leaving it feeling soft and supple. The ceramide helps strengthen the skin's natural barrier, while vitamin C and green tea provide antioxidant protection.
These soaps are suitable for anyone looking for a gentle yet effective moisturizing soap that will leave their skin feeling hydrated and refreshed. They are especially beneficial for those with dry or sensitive skin.
Pros: - Long-lasting moisturization - Formulated with gentle ingredients - Paraben-free - Suitable for all skin types Cons: - May not lather as much as traditional soaps - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Ceramide, Vitamin C, Green Tea, and Aqua aligns with current consumer preferences for natural ingredients in skincare products.	Euromonitor
Brand Strength	20	18	WOW Skin Science is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 4 premium quality soaps in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from other established premium soap brands offering similar benefits.	Kantar
Use-case Advantage	5	5	Addresses the need for long-lasting moisturization without harmful parabens.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the WOW Skin Science Moisturising Soaps well in the growing premium skincare segment in India.

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