Wellbeing Nutrition Whey Protein Isolate Concentrate 1Kg Cappuccino 24g Protein Clinically Proven Velositol 2x Muscle Protein Synthesis 4B CFU Probiotics Digestive Enzymes Easy to Digest

Key Features: - Contains 24g of protein per serving - Formulated with clinically proven Velositol to enhance muscle protein synthesis - Contains 4 billion CFU of probiotics and digestive enzymes for enhanced digestion - Available in a delicious cappuccino flavor

For whom: - Fitness enthusiasts looking to increase their protein intake - Athletes wanting to enhance muscle recovery and growth - Individuals looking for a convenient and easy-to-digest protein supplement

Pros: - High protein content per serving - Contains probiotics and digestive enzymes for improved gut health - Clinically proven ingredients for enhanced muscle protein synthesis

Cons: - Limited flavor options available - May not be suitable for individuals with lactose intolerance or dairy allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, probiotics, and digestive enzymes align well with current consumer preferences for holistic health products.	Gartner, Statista
Brand Strength	20	10	Established brand with good reputation in the health and wellness sector.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Kantar
Competition	10	6	Facing moderate competition from other established whey protein brands in the Indian market.	Nielsen, IBISWorld
Use-case Advantage	5	5	Offers clinically proven Velositol for enhanced muscle protein synthesis, catering to fitness enthusiasts and athletes.	Healthline, WebMD
Final Market Score	100	66/100 (3.30/5)	Well-positioned whey protein isolate concentrate with added benefits for the health-conscious Indian consumer.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—