UV Doux D Tan Aqua Sunscreen Lotion Enriched with Enriched with 3 Niacinamide 2 Vitamin C 1 Hyaluronic Acid 1 Ceramide Aloe Vera Vitamin E SPF 50 PA Broad Spectrum 50 ml

About Product: UV Doux D Tan Aqua Sunscreen Lotion is a powerful sunscreen enriched with 3% Niacinamide, 2% Vitamin C, 1% Hyaluronic Acid, 1% Ceramide, Aloe Vera, and Vitamin E. It provides SPF 50 PA broad spectrum protection against harmful UV rays while also hydrating and nourishing the skin. Key Features: - Contains key ingredients like Niacinamide, Vitamin C, and Hyaluronic Acid for brightening and hydrating the skin - Provides broad spectrum SPF 50 PA protection against UVA and UVB rays - Enriched with Ceramide, Aloe Vera, and Vitamin E to nourish and protect the skin - Lightweight and non-greasy formula that is suitable for daily use For Whom: This sunscreen lotion is suitable for all skin types, especially those looking for a sunscreen that not only protects the skin from sun damage but also provides added benefits like hydration and brightening. Pros: - High SPF protection - Enriched with key ingredients for skin benefits - Lightweight and non-greasy formula Cons: - May leave a slight white cast on deeper skin tones - Some people may find the scent to be strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in key skincare ingredients with high SPF and PA rating.	Vogue India, Elle India
Brand Strength	20	10	Established brand reputation in skincare segment.	Brand Equity, AC Nielsen
Category Momentum	20	15	Growing demand for premium sunscreens in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium sunscreens.	Retail360, Business Standard
Competition	10	6	Facing competition from established and emerging sunscreen brands.	Cosmopolitan India, Beauty Launchpad
Use-case Advantage	5	5	Addresses multiple skin concerns in one product.	Femina
Final Market Score	100	66/100 (3.30/5)	Highly competitive premium sunscreen with strong market fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—