The Whole Truth Protein Bars 13G Assorted Millet Protein Bar 3 Almond Millet Cocoa 3 Peanut Millet Cocoa I Pack of 6 x 55g No Refined Sugar No Added Flavours No Preservatives All Natural Ingredients

Key Features: The Whole Truth Protein Bars are made with assorted millet protein and come in a pack of 6 x 55g bars. They contain no refined sugar, no added flavors, and no preservatives. All ingredients used are completely natural.

For whom: These protein bars are perfect for individuals looking for a nutritious and convenient snack option. They are ideal for those following a gluten-free diet or looking to incorporate more plant-based proteins into their routine.

Pros: The Whole Truth Protein Bars provide 13g of protein per serving, making them a great post-workout or on-the-go snack. They are free from artificial ingredients and are a good source of fiber and essential nutrients.

Cons: Some may find the taste of millet protein bars to be an acquired taste compared to traditional whey protein bars. The texture may also be different due to the use of natural ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligned with current trend towards healthy, preservative-free snacks.	Nielsen
Brand Strength	20	18	Established brand with focus on natural ingredients and no additives.	Euromonitor
Category Momentum	20	15	Growing demand for natural protein bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from established and new brands in the segment.	IRI
Use-case Advantage	5	5	Convenient snack option for health-conscious consumers on-the-go.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market potential for The Whole Truth Protein Bars in the Indian diet & nutrition segment.

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