The Whole Truth High Protein Coffee Cocoa 20g Protein Bar Pack of 5 x 67g each No Added Sugar No Preservatives No Artificial Flavours All Natural

Key Features: - High protein content of 20g per bar - Delicious coffee cocoa flavor - Pack of 5 bars at 67g each - No added sugar, preservatives, or artificial flavors - Made with all natural ingredients

For whom: This protein bar is perfect for individuals who are looking for a convenient and delicious way to increase their protein intake. It can be enjoyed as a post-workout snack, a mid-day pick-me-up, or a nutritious treat on-the-go.

Pros: - High protein content for muscle recovery and satiety - No added sugar for a healthier option - All natural ingredients for a clean eating experience - Delicious coffee cocoa flavor for a satisfying treat

Cons: - Some may find the texture of the bar to be too dense or chewy - Not suitable for individuals with caffeine sensitivities due to the coffee flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein, no sugar, natural ingredients align with market trends	Euromonitor
Brand Strength	20	10	Established brand with focus on natural ingredients	Brandwatch
Category Momentum	20	15	Growing demand for high protein, no sugar products	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products	Retail360
Competition	10	6	Facing competition from established protein bar brands	MarketWatch
Use-case Advantage	5	5	Convenient snack for protein intake on the go	Grocery Times
Final Market Score	100	66/100 (3.30/5)	High protein, no sugar bar with natural ingredients positioned well in a competitive market

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