The Whole Truth Hazelnut Cocoa Protein Bar with 12g Protein Pack of 6 No Added Sugar No Added Flavour No Preservatives All Natural

Key Features: - Contains 12g of protein per bar - Made with all natural ingredients - No added sugar, flavor, or preservatives - Rich hazelnut cocoa flavor - Convenient pack of 6 bars

For whom: This protein bar is ideal for individuals looking for a healthy and convenient snack option. It is perfect for those who are active and need a quick protein boost on-the-go, or for anyone trying to maintain a balanced diet.

Pros: - High protein content - Delicious hazelnut cocoa flavor - All natural ingredients - Convenient pack size

Cons: - May not be suitable for those with nut allergies due to the hazelnut content.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and natural ingredients align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand reputation for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from established brands offering similar protein bars.	Nielsen
Use-case Advantage	5	5	Convenient pack size and protein content suitable for on-the-go consumption.	GroceryTrends
Final Market Score	100	76/100 (3.80/5)	Strong market potential for 'The Whole Truth Hazelnut Cocoa Protein Bar' in the Indian diet & nutrition segment.

Factor	Rating (out of 5)	Notes
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