The Whole Truth 15g Protein Bar Peanut Cocoa No Added Sugar All Natural

About Product: The Whole Truth 15g Protein Bar is a delicious snack option made with all-natural ingredients. It contains no added sugar, making it a guilt-free treat for those looking to maintain a healthy lifestyle. Key Features: - 15g of protein per bar for a satisfying and filling snack - Peanut and cocoa flavor combination for a tasty treat - No added sugar for a natural sweet taste - Made with all-natural ingredients for a clean and wholesome snack option For whom: This protein bar is ideal for individuals who are conscious about their health and looking for a convenient and tasty snack option. It can be enjoyed by fitness enthusiasts, busy professionals, and anyone looking for a nutritious on-the-go snack. Pros & Cons: Pros: - High protein content helps with muscle recovery and satiety - No added sugar makes it a healthier alternative to traditional snack bars - All-natural ingredients provide a clean and wholesome snack option Cons: - May not be suitable for those with nut allergies - Texture may be dense for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and no added sugar align with current health trends.	Euromonitor
Brand Strength	20	18	Established brand reputation for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other protein bars and health snacks.	GfK
Use-case Advantage	5	5	Convenient and nutritious snack option for on-the-go consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing health snack market.

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