The Face Shop Rice Water Face Wash 150 Ml Face Wash for Glowing Skin Cleanser for Uneven Skin Tone Korean Skin Care

Key Features: - Formulated with rice water extract to brighten and even out skin tone - Cleanses deeply to remove impurities and makeup - Leaves skin feeling refreshed and hydrated - Suitable for all skin types

For whom: Ideal for those looking to improve their skin's overall appearance and texture, particularly those with dull or uneven skin tone. Suitable for all skin types, including sensitive skin.

Pros: - Brightens skin and evens out skin tone - Deeply cleanses without drying out the skin - Refreshing and hydrating formula - Suitable for all skin types

Cons: - May not be suitable for those with extremely dry or sensitive skin - Some users may prefer a stronger cleansing formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice water and glowing skin claims align well with current consumer preferences in India.	Nielsen
Brand Strength	20	18	The Face Shop is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for Korean skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Korean skincare products in India.	GfK
Competition	10	8	Facing strong competition from other Korean skincare brands offering similar products in India.	IRI
Use-case Advantage	5	5	Addresses uneven skin tone, a common concern among Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'The Face Shop Rice Water Face Wash' well in the competitive Indian skincare market.

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