Sunlight Detergent Bar 150 gm

Sunlight Detergent Bar is a powerful and effective laundry solution that helps to remove tough stains and dirt from clothes, leaving them clean and fresh.

Key Features:
- Removes tough stains
- Fights dirt and grime
- Leaves clothes clean and fresh
- Suitable for both handwashing and machine washing

For whom:
Sunlight Detergent Bar is ideal for individuals and families looking for a reliable and affordable laundry detergent that delivers excellent results.

Pros:
- Affordable
- Effective in removing tough stains
- Can be used for both handwashing and machine washing

Cons:
- Some may find the scent to be too strong
- May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	150 gm size is popular and convenient for Indian consumers.	Retail360
Brand Strength	20	18	Sunlight is a well-established and trusted brand in the Indian detergent market.	Brand Equity
Category Momentum	20	15	Growing demand for eco-friendly cleaning products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar detergent bars in the market.	Business Standard
Competition	10	8	Facing strong competition from local and international detergent bar brands.	Economic Times
Use-case Advantage	5	5	Effective stain removal for Indian households with hard water.	Hindu Business Line
Final Market Score	100	76/100 (3.80/5)	Sunlight Detergent Bar 150 gm holds a strong position in the competitive Indian detergent market.

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