Sickpol Nutrition Daily Protein Shake 364 kcal Calories 32 gm Protein 55 gm Carbs 2 gm Fat Provide Energy support Immunity Bone Health for Men Women Chocolate Milk Shake Flavor Chocolate

Key Features: - 364 kcal Calories to fuel your day - 32 gm Protein to support muscle growth and recovery - 55 gm Carbs for sustained energy - 2 gm Fat for a balanced diet - Chocolate Milk Shake Flavor for a delicious treat

For whom: - Men and Women looking for a convenient and tasty protein shake - Those who want to support their immunity and bone health - Individuals needing a quick and nutritious meal replacement option

Pros: - High protein content for muscle support - Balanced nutrition with a good mix of macronutrients - Great taste and easy to mix - Supports energy levels throughout the day

Cons: - May not be suitable for those with specific dietary restrictions - Can be a bit high in calories for those on a strict diet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and energy support align with current market trends.	Euromonitor
Brand Strength	20	15	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other protein shake brands in India.	Grocery Times
Use-case Advantage	5	5	Addresses specific health needs like immunity and bone health.	Healthcare India
Final Market Score	100	66/100 (3.30/5)	Well-positioned protein shake in the growing Indian diet & nutrition market.

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