Shyft Plant Protein Isolate Unflavoured 500g Pea Rice Protein 26g Protein 4 6g BCAA Easy to Digest Complete Amino Acid Profile Just 2 Natural Ingredients No Chemicals

Shyft Plant Protein Isolate is a high-quality unflavoured protein powder that contains a blend of pea and rice protein. With 26g of protein per serving, it is a great option for those looking to increase their protein intake.

Key Features: - 26g of protein per serving - 4.6g of BCAAs - Easy to digest - Complete amino acid profile - Only 2 natural ingredients - No chemicals or artificial additives

For whom: Shyft Plant Protein Isolate is ideal for athletes, fitness enthusiasts, and anyone looking to add more protein to their diet. It is also a great option for those with dietary restrictions, such as vegans or those with lactose intolerance.

Pros: - High protein content - Easy to mix and digest - Clean ingredient list - Versatile for adding to smoothies, baking, or shakes Cons: - Some may find the unflavoured taste to be bland - Sensitive taste buds may not enjoy the natural pea and rice protein flavors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches consumer preference for unflavoured, easy-to-digest protein with complete amino acid profile.	Euromonitor
Brand Strength	20	18	Strong brand reputation for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging plant protein brands.	GroceryDive
Use-case Advantage	5	5	Versatile product suitable for various dietary needs and fitness goals.	NutritionInsight
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and good fit for Indian market preferences.

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