SHESHA AYURVEDA Mud With Nalpamaradi Skin Brightening Soap Bar 125G For Oily Skin Pack Of 3

- Product Description: SHESHA AYURVEDA Mud With Nalpamaradi Skin Brightening Soap Bar is a natural soap bar specially formulated for oily skin. It contains nourishing ingredients like Mud and Nalpamaradi which help in brightening the skin tone and reducing excess oiliness.

- Key Features: 1. Contains natural ingredients 2. Helps in brightening the skin tone 3. Suitable for oily skin types 4. Pack of 3 for long-lasting use

- For Whom: This soap bar is ideal for those with oily skin who are looking to brighten their complexion and reduce excess oiliness. It is suitable for both men and women.

- Pros: 1. Natural ingredients 2. Brightens skin tone 3. Reduces excess oiliness 4. Pack of 3 for value for money

- Cons: 1. May not be suitable for those with dry skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for oily skin with skin brightening properties, meeting current market needs.	Vogue, Femina
Brand Strength	20	10	Established brand with loyal customer base in the Ayurvedic skincare segment.	The Economic Times, India Today
Category Momentum	20	15	Growing demand for Ayurvedic skincare products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic skincare soap bars in the market.	Cosmopolitan, Elle
Competition	10	6	Facing moderate competition from other Ayurvedic skincare brands offering similar products.	Harper's Bazaar, Vogue India
Use-case Advantage	5	5	Addresses specific skin concerns of oily skin types effectively.	Grazia
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic soap bar for oily skin with competitive pricing.

Factor	Rating (out of 5)	Notes
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