RiteBite Max Protein Active Peanut Butter Protein Bars with 20g Protein 5g Fiber 21 Vit Minerals 0 Added Sugar No Cholesterol Trans Fat For Upto 4h of Energy Healthy Snack 70g Pack of 6

RiteBite Max Protein Active Peanut Butter Protein Bars are a convenient and delicious snack option for those looking to increase their protein intake. Each bar contains 20g of protein, 5g of fiber, and 21 essential vitamins and minerals.

These protein bars are suitable for anyone looking to fuel their active lifestyle with a healthy and satisfying snack. Whether you are a fitness enthusiast, a busy professional, or just looking for a quick and nutritious snack on-the-go, these bars are a great option.

Pros: - High protein content to support muscle recovery and growth - Low in added sugar, cholesterol, and trans fat - Provides up to 4 hours of sustained energy - Convenient and portable for on-the-go snacking

Cons: - May not be suitable for those with nut allergies - Some may find the texture of the bars to be a bit chewy - Slightly high in calories for those looking to manage their weight.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein and fiber content align with current consumer preferences for nutritious snacks.	Gartner, Kantar
Brand Strength	20	18	Established brand with positive reputation in the health food segment.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	8	Facing moderate competition from other protein bars and health snacks brands.	Forbes, MarketLine
Use-case Advantage	5	5	Offers sustained energy for up to 4 hours, catering to active lifestyle needs.	Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and on-trend nutritional features.

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