Rexona for Female Advance Protection Bamboo Aloe Vera Deodorant Spray 72 H Invisible And With Long Lasting Freshness 200 Ml

- About Product

Rexona for Female Advance Protection Bamboo Aloe Vera Deodorant Spray is a long-lasting and invisible formula designed to keep you feeling fresh and confident for up to 72 hours. Infused with bamboo and aloe vera extracts, this deodorant spray not only provides advanced protection against odor and wetness but also nourishes and soothes the skin.

- Key Features

The key features of this deodorant spray include its 72-hour protection, invisible formula, and long-lasting freshness. The bamboo and aloe vera extracts help to keep your underarms feeling soft, smooth, and well-cared for throughout the day.

- For whom

This Rexona deodorant spray is specially designed for women looking for advanced protection against odor and wetness. It is suitable for all skin types and is ideal for those with active lifestyles or busy schedules.

- Pros & Cons

Pros: Long-lasting freshness, invisible formula, 72-hour protection, nourishing bamboo and aloe vera extracts.
Cons: Some users may find the scent too strong or overpowering.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Bamboo ingredients align with growing consumer preference for natural products.	Euromonitor
Brand Strength	20	18	Rexona is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Strong demand for long-lasting deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	AC Nielsen
Competition	10	8	Facing competition from other established deodorant brands in the Indian market.	GfK
Use-case Advantage	5	5	72-hour protection offers convenience and value to busy Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Rexona for Female Advance Protection Bamboo Aloe Vera Deodorant has a strong market position in India.

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