Revive Liquid Stiffener with Floral Fresh fragrance Long lasting fragrance that lasts upto 30 days 395g

Revive Liquid Stiffener is a premium quality fabric softener that is specially formulated with a Floral Fresh fragrance. It leaves your clothes smelling fresh and clean for up to 30 days.

Key Features:
- Floral Fresh fragrance
- Long lasting scent that lasts up to 30 days
- Comes in a convenient 395g bottle

This product is perfect for anyone looking to add a touch of freshness to their laundry routine. Whether you're washing your everyday clothes or delicate fabrics, Revive Liquid Stiffener will leave your clothes smelling fresh and feeling soft.

Pros:
- Long lasting fragrance
- Easy to use
- Leaves clothes feeling soft

Cons:
- Some may find the scent too strong for their liking
- Not suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting fragrance and specific product features meet Indian consumer preferences.	Retail360
Brand Strength	20	15	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for household care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceWatch
Competition	10	6	Facing moderate competition from other stiffener brands in the market.	Euromonitor
Use-case Advantage	5	5	Addresses a common need for long-lasting freshness in Indian households.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Revive Liquid Stiffener is well-positioned in the Indian market with strong brand loyalty and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—