QOD Professional Argan Shampoo 300ml

This QOD Professional Argan Shampoo is a nourishing and hydrating shampoo designed to cleanse and revitalize hair. Formulated with natural argan oil, it helps to strengthen and repair damaged hair, leaving it soft, shiny, and manageable.

Key Features: - Contains natural argan oil for added hydration and shine - Helps to strengthen and repair damaged hair - Leaves hair soft, smooth, and manageable - Suitable for all hair types

For whom: This shampoo is suitable for anyone looking to nourish and revitalize their hair. It is especially beneficial for those with dry, damaged, or frizzy hair, as the argan oil helps to restore moisture and repair the hair's natural structure.

Pros: - Hydrates and nourishes hair - Strengthens and repairs damaged hair - Leaves hair soft and manageable - Suitable for all hair types

Cons: - Some may find the scent too strong - May be too heavy for those with oily hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Argan oil, a popular ingredient in Indian hair care products.	Beauty Insider
Brand Strength	20	10	Established brand reputation in the hair care industry.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	Retail360
Competition	10	6	Facing competition from other premium hair care brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses specific hair concerns like frizz and dryness effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium Argan shampoo in a growing Indian market.

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