PORES Be Pure Skin Brightening Face Wash Glutathione Glycolic Acid Face Cleanser for Glowing Skin Deep Cleansing Exfoliating Facewash for Women Men Gentle Daily Use Face Wash for All Skin Types 100mL

About the product: PORES Be Pure Skin Brightening Face Wash is a gentle daily use face wash that helps in deep cleansing and exfoliating the skin. It is suitable for all skin types and helps in achieving a glowing complexion.
Key Features: The key ingredients in this face wash are Glutathione and Glycolic Acid, known for their skin brightening and exfoliating properties. It helps in removing impurities from the skin and unclogging pores, leaving the skin refreshed and radiant.
For whom: This face wash is suitable for both women and men who are looking for a gentle yet effective cleanser to improve the overall texture and appearance of their skin.
Pros: The PORES Be Pure Skin Brightening Face Wash effectively brightens the skin, removes dead skin cells, and helps in revealing a healthier complexion. It is gentle enough for daily use and is suitable for all skin types.
Cons: Some users may find the bottle size of 100mL to be small for frequent usage, especially if using it as a daily face wash. Additionally, individuals with sensitive skin may experience slight irritation due to the exfoliating properties of Glycolic Acid.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like Glutathione and Glycolic Acid.	Vogue
Brand Strength	20	10	Established brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for skin brightening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from other established brightening face wash brands.	Beauty Insider
Use-case Advantage	5	5	Suitable for daily use by both men and women with all skin types.	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively priced face wash with popular ingredients, suitable for daily use.

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