PLIX THE PLANT FIX Pomegranate Bright Lips Scrub For Dry Chapped Lips Reduces Darkening Pigmentation Brightens Exfoliates Cocoa Butter Vitamin E 15 Gms

PLIX THE PLANT FIX Pomegranate Bright Lips Scrub is a specially formulated lip scrub designed to target dry, chapped lips and reduce darkening and pigmentation. With its key ingredients like cocoa butter and vitamin E, this scrub not only exfoliates but also brightens and nourishes the lips, leaving them soft and smooth.

Key Features: - Contains pomegranate extracts for brightening - Helps reduce darkening and pigmentation on the lips - Exfoliates and removes dead skin cells - Enriched with cocoa butter and vitamin E for nourishment

This lip scrub is ideal for those with dry, chapped lips who are looking to improve the overall appearance and texture of their lips. It is suitable for all skin types and can be used as part of a regular lip care routine.

Pros: - Effectively exfoliates and brightens the lips - Nourishing ingredients like cocoa butter and vitamin E - Helps reduce dark spots and pigmentation - Suitable for all skin types Cons: - May not be suitable for those with sensitive skin - Some users may find the texture of the scrub too rough

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like exfoliation and pigmentation reduction.	Euromonitor
Brand Strength	20	18	Established brand reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for natural lip care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other natural lip care brands.	Nielsen
Use-case Advantage	5	5	Addresses specific needs of consumers with dry and chapped lips.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong potential in the Indian market due to brand reputation and product features.

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