Phab Strawberries Greek Yogurt Protein Bars with 21g Protein No Added Sugar High Fibre No Trans Fat No Preservatives Diabetic Friendly Healthy Tasty GMO Free Pack of 6x 65g

Phab Strawberries Greek Yogurt Protein Bars are a delicious and healthy snack option for those looking to increase their protein intake.
Key Features: - Each bar contains 21g of protein, making it a great post-workout snack or meal replacement option. - No added sugar, making it suitable for those watching their sugar intake or following a low-sugar diet. - High in fibre, helping to keep you feeling full and satisfied for longer. - No trans fat or preservatives, making it a clean and natural snack option. - Diabetic-friendly, making it suitable for those with diabetes or those looking to manage their blood sugar levels. - GMO-free, ensuring you are consuming a safe and healthy snack option. - Comes in a pack of 6x 65g bars, making it convenient for on-the-go snacking. For whom: - Fitness enthusiasts looking to increase their protein intake. - Those following a diabetic-friendly diet. - Individuals looking for a healthy and convenient snack option. Pros & Cons: Pros: - High protein content for muscle recovery and growth. - No added sugar for those looking to reduce their sugar intake. - Diabetic-friendly and suitable for those with diabetes. - Clean and natural ingredients with no trans fat or preservatives. Cons: - May not be suitable for those with allergies to dairy or strawberries. - Some may find the texture of the bars to be too dense.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns well with current trend towards healthy, protein-rich snacks.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base in health food segment.	Euromonitor
Category Momentum	20	15	Growing demand for high-protein, low-sugar snacks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing increasing competition from new entrants in the protein bar market.	IRI
Use-case Advantage	5	5	Addresses specific dietary needs of diabetic consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Phab Strawberries Greek Yogurt Protein Bars in the Indian health food segment.

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