Phab Chocolate Brownie Protein Bar with 21g Protein 8g High Fibre 0 Added Sugar 100 Vegetarian Diabetic Friendly Healthy Tasty Protein bars Trans Fat Free No Preservatives Protein bars Pack of 12 x 65g

This Phab Chocolate Brownie Protein Bar is a delicious and nutritious snack option for those looking to increase their protein intake. With 21g of protein and 8g of high fiber, this protein bar is a great option for anyone looking to fuel their body with quality ingredients.

This protein bar is suitable for vegetarians and those following a diabetic-friendly diet. It contains no added sugar and is trans fat-free, making it a healthy choice for anyone wanting to indulge in a sweet treat without compromising their health goals.

Pros: - High protein content - High fiber content - Vegetarian-friendly - Diabetic-friendly - No added sugar - Trans fat-free - No preservatives Cons: - May be high in calories for some individuals - Some may find the flavor too sweet

Overall, this Phab Chocolate Brownie Protein Bar is a convenient and tasty option for those looking to boost their protein intake without sacrificing taste.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein, high fiber, no added sugar align with current consumer trends.	Nielsen
Brand Strength	20	10	Established brand reputation in the health food segment.	Euromonitor
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from other established protein bar brands.	IRI
Use-case Advantage	5	5	Addresses the need for convenient, on-the-go protein-rich snacks.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to alignment with health trends and competitive pricing.

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