Pediasure Health Nutrition Drink Powder 200 grams Vanilla Scientifically Designed Nutrition for Supporting Kids Growth

Key Features: - Contains 37 vital nutrients for balanced nutrition - Provides essential vitamins and minerals for overall growth and development - Convenient powder form for easy mixing with milk or water - Delicious vanilla flavor that kids love - Clinically proven to support healthy growth in children

For whom: Pediasure Health Nutrition Drink Powder is ideal for children who may need additional nutrients to support their growth and development. It is suitable for picky eaters, children with poor appetite, or those who have trouble getting all their essential nutrients from food alone.

Pros: - Provides a comprehensive range of nutrients in one convenient drink - Helps support healthy growth and development in children - Easy to mix and has a delicious taste that kids enjoy - Clinically proven formula trusted by parents and healthcare professionals

Cons: - Some children may not like the taste of the vanilla flavor - Packaging size may be smaller than some parents prefer

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a scientifically designed nutrition formula for kids' growth needs	GfK, IRI
Brand Strength	20	18	Pediasure is a well-established and trusted brand in India	Nielsen, Kantar
Category Momentum	20	15	Growing demand for child nutrition products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360, AC Nielsen
Competition	10	8	Facing competition from other established child nutrition brands	Kantar, IDC
Use-case Advantage	5	5	Addresses specific nutritional requirements for children's growth	Euromonitor, Mintel
Final Market Score	100	76/100 (3.80/5)	Pediasure Health Nutrition Drink Powder holds a strong position in the growing Indian child nutrition market.

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