Patanjali Haldi Chandan Kanti Body Cleanser Soap for Men and Women 150g Pack of 4 Nourishing Moisturizing Natural Aloe Vera Soap for Soft Skin

This Patanjali Haldi Chandan Kanti body cleanser soap is a natural and nourishing soap suitable for both men and women. It comes in a pack of 4, each weighing 150g.

Key Features:
- Contains the goodness of natural ingredients like Haldi, Chandan, and Aloe Vera
- Nourishes and moisturizes the skin
- Helps in keeping the skin soft and supple
- Suitable for all skin types
For whom:
This soap is suitable for individuals looking for a natural and nourishing body cleanser that helps in maintaining soft and healthy skin.

Pros: - Contains natural ingredients like Haldi, Chandan, and Aloe Vera - Nourishing and moisturizing formula - Suitable for all skin types Cons: - Some users may not like the scent of the soap - May dissolve quickly if left in water for too long

Overall, the Patanjali Haldi Chandan Kanti body cleanser soap is a great option for those looking for a natural and nourishing soap that helps in maintaining soft and healthy skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Aloe vera content aligns with consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	15	Patanjali's strong brand presence and trust among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar natural soaps in the market.	Retail360
Competition	10	8	Facing competition from other established natural soap brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	Kantar
Final Market Score	100	56/100 (2.80/5)	Competitively priced natural soap with broad appeal in growing Indian market.

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